Manager of Visitor Marketing

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Manager of Visitor Marketing

Salary

$57,385.00 - $94,914.00 Annually

Location

Norfolk VA 23510, VA

Job Type

Permanent Full-time

Job Number

12097

Department

Slover Library

Opening Date

05/13/2024

Closing Date

6/1/2024 11:59 PM Eastern

• Description

• Benefits

• Questions

Description

The City of Norfolk's Slover is currently seeking a Manager of Visitor Marketing. This position develops and implements annual market plan to generate visitation. Meets with potential advertising representatives and purchases local, regional and national print and broadcast advertising. Manages the overall marketing, public relations, media relations and sales functions.

The Slover located in downtown Norfolk is comprised of 4 unique areas: venue rentals, business center, creative studios, and the Downtown Branch at Slover

Essential Functions

Essential functions include but are not limited to:

• Administers advertising program by meeting with sales representatives, requesting and approving advertising/marketing materials, liaison with advertising agencies, signing contracts, requesting DCV's, processing invoices, developing advertisements concepts, writing copy, working with graphic designer, determining quantities, researching opportunities and costs, developing spreadsheets, and soliciting media sponsorships.

• Manages marketing requirements by developing and implementing co-op marketing opportunities, meeting with co-op partners, developing and writing timelines and strategies, producing collateral materials, writing proposals to solicit funds and sponsorships, meeting with staff members and reviewing marketing plans.

• Develops marketing plans including print, social media, and web to generate visitation.

Education/Experience

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent.

Three years experience.

Preferred Education/Experience:

Three years minimum marketing experience.

Work requires the ability to read contracts, reports, sales agreements, and marketing plans.

Work requires the ability to write reports, marketing plans, and news releases.

Managerial responsibilities include planning and managing work functions, marketing initiatives, and events.

Work requires supervising and monitoring performance for a regular group of employees in a work unit including providing input on hiring/disciplinary actions and work objectives/effectiveness, and realigning work as needed.

Work is governed by broad instructions, objectives, and policies. Work requires the exercise of considerable initiative and independent analytical and evaluative judgment.

Additional Information & Requirements

• Valid Driver's License

Work Hours:

Workdays and hours will vary depending on organizational needs. Staff typically work schedules anytime within the hours of 8:30 am – 7:00 pm Monday – Saturday.

This position will require flexibility to work some rotating weekends and evening schedules.

Signing Bonus: This position is eligible for a one-time $5000 sign on bonus.

• Regular full-time and permanent part-time employees may receive paid holidays, vacation and sick leave, employer paid pension plan, basic life insurance, voluntary participation in medical and dental, Section 457 deferred compensation, long-term disability, optional life insurance for self, spouse and children, medical and dependent care reimbursement plans, access to membership in credit union and employer provided parking.

• Special project/grant employees are generally eligible for the same benefits of regular full-time employees; however, retirement, life insurance and participation in health plans vary depending upon funding and authorization.

• Temporary/seasonal and part-time employees are generally only eligible for employer provided parking and access to membership in credit union.

• Retirement

  If you are hired October 5, 2010, or after to a position with City of Norfolk Retirement System benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

  If you are hired January 1, 2022, or after to a position with Virginia Retirement System (VRS) benefits, you will be required to contribute five percent (5%) of your salary toward your retirement benefit. This will be a pre-tax payroll deduction.

• The Tuition Assistance Program is established to encourage employees toward continued self-development and education. Permanent full-time and permanent part-time classified, unclassified permanent, full-time special projects, and constitutional employees who have completed six months continuous service will be eligible to apply. The applicant’s school of enrollment must be an accredited institution.

  NOTE:

The benefits described above are broad generalizations. The specific benefits that an employee may be eligible for are governed by City regulations, as applicable to job type.

Non-City

Positions listed with a job type designation of "Non-City" are not subject to the benefits descriptions above. Refer to the content of the job posting for information regarding these positions.

01

The following Supplemental Questions are specific to the position for which you have applied to assist the hiring manager in screening applications for specific experience being sought. Please be specific in answering these questions as they will be used to evaluate which applications will be given further consideration in the process. Do not answer "see resume" or "see application" as these are not valid answers. Please note that if you are invited to be interviewed by the department, your responses to the following questions may be subject to verification.

• I understand and will answer the following supplemental questions completely and thoroughly.

  02

  Are you a current or previous City of Norfolk employee?

• Yes - I am a current City of Norfolk Employee

• Yes - I am a previous City of Norfolk Employee

• No - I am not a previous or current City of Norfolk employee

  03

  Please select the highest level of education you have completed.

• Less than High School Diploma/GED

• High School Diploma/GED

• Some College (6 months or more)

• Vocational/Technical Degree

• Associate's Degree

• Bachelor's Degree

• Master's Degree or higher

  04

  If you were referred for this position by a current City of Norfolk employee, please provide the employee's full name, department, and job title. If not, please indicate by typing "N/A."

  05

  Please provide an explanation of any periods of unemployment that are 30 days or longer. Indicate N/A if you have not experienced any periods of unemployment.

  06

  How many years of experience do you have working in a management position?

• Less than 1 year

• 1-3 years

• 3-5 years

• More than 5 years

  07

  How many years of experience do you have with digital content management practices such as creating and maintaining tailored content on an organization's website, social media, and other digital platforms?

• Less than 1 year

• 1-3 years

• 3-5 years

• More than 5 years

  08

  How many years of experience do you have with media monitoring practices such as capturing initial impressions of a campaign across multiple media platforms?

• Less than 1 year

• 1-3 years

• 3-5 years

• More than 5 years

  09

  How many years of experience do you have working in a creative field?

• Less than 1 year

• 1-3 years

• 3-5 years

• More than 5 years

  10

  How many years of experience do you have working with and/or designing social media marketing campaigns?

• Less than 1 year

• 1-3 years

• 3-5 years

• More than 5 years

  11

  How many years of experience in communications or related field?

• Less than 1 year

• 1-3 years

• 3-5 years

• More than 5 years

  12

  Please select all Adobe products you are proficient in using:

• Photoshop

• Illustrator

• InDesign

• None of the above

  13

  Please indicate your veteran status. (A copy of your long form DD-214 may be required)

• I am not a Veteran

• I am a Veteran

• I am a Disabled Veteran

  Required Question

Agency

City of Norfolk

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