At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

Where the Chemistry Happens

Market Segment Manager, Building Envelope and Infrastructure - Charlotte, NC

The Construction Solutions Group is dedicated to bringing innovative formulated solutions to our customers in the construction industry by combining the entire BASF portfolio of products and services.

This role is an exciting opportunity to join a dynamic team focused on driving growth in the Building Envelope and Infrastructure industry segments of Construction Solutions.

The Building Envelope and Infrastructure industry segments are together positioned for strong growth, built on a foundation of customer intimacy and industry-shaping relationships, technical leadership, and value-driven innovation.

In this key role, you will lead strategic direction and operational execution of marketing activities, aligning business and functional teams around segment growth and innovation targets. This includes conducting market research to understand “voice-of-customer” insights, analyzing and segmenting markets and building robust go-to-market strategies, and leading new product development and innovation pipeline projects. You will manage the segment’s portfolio strategy and positioning, with a keen focus on developing and promoting differentiated value-propositions. The value you drive will be measurable directly in your impact to the segment volume and margin, and you will have an opportunity for high visibility within the Dispersions North America business.

Travel up to 25% domestically may be required in this role.

Formula for Success:

• Applying your education and experience in marketing, sales, product management, technical service, business development, business management or other business functions, you will develop market segment strategy and lead its implementation in partnership with Sales and Technical colleagues.

• Demonstrating your ability to analyze and segment markets, select target products, and prepare and execute business strategies, you will assess the competitive and customer landscapes, as well as existing product and segment portfolios, to develop the roadmap for sustainable and differentiated innovation. This includes managing existing portfolios to optimize profitability and positioning, identifying industry specific trends, understanding unmet customer needs, identifying key growth areas and opportunity fields, and developing differentiated value propositions.

• Using entrepreneurial drive, project management experience, and your solid business acumen, initiate and lead innovation and business development projects from ideation to successful product launch.

• Successfully engaging stakeholders within the organization, design and lead execution of the assigned segment’s channel strategy, including developing go-to-market plans, sales tools, and training / promotional materials for existing portfolios and new product launches in partnership with direct and channel partners.

• Working as a highly motivated self-starter, collect, validate, maintain, and update market & competitive intelligence per assigned industry segment. Additionally, you will understand value propositions and partner with Product Management to ensure accurate industry specific pricing targets are implemented.

• Your outstanding verbal and written communication and presentation skills will serve you well as you organize and participate in customer and industry specific trade shows / fairs and ensure representation in key industry associations.

What we Look for in You:

• Minimum Bachelor's degree, advanced degree preferred

• Prior experience in relevant business functions such as listed above

• Excellent verbal and written communication skills

• Self-motivated with an entrepreneurial drive

• Able to prioritize for impact across multiple topics and projects

• Able to build relationships, influence across an organization, and manage projects for success

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job. #dispersionsresins&additives